{"id":2992,"date":"2025-01-30T11:08:13","date_gmt":"2025-01-30T10:08:13","guid":{"rendered":"https:\/\/www.mc2020.net\/shop\/?post_type=product&#038;p=2992"},"modified":"2025-07-06T10:00:38","modified_gmt":"2025-07-06T09:00:38","slug":"creation-de-compagne-de-google-adwords","status":"publish","type":"product","link":"https:\/\/www.mc2020.net\/shop\/produit\/creation-de-compagne-de-google-adwords\/","title":{"rendered":"Cr\u00e9ation de compagne de Google AdWords"},"content":{"rendered":"<p data-sourcepos=\"3:1-3:50\"><strong>Confiez votre succ\u00e8s AdWords \u00e0 notre expertise<\/strong><\/p>\n<p data-sourcepos=\"5:1-5:165\">Vous souhaitez propulser votre entreprise gr\u00e2ce \u00e0 des campagnes publicitaires percutantes sur Google ? Notre \u00e9quipe de sp\u00e9cialistes SEA est l\u00e0 pour vous accompagner.<\/p>\n<p data-sourcepos=\"7:1-7:61\"><strong>Des solutions personnalis\u00e9es pour atteindre vos objectifs<\/strong><\/p>\n<p data-sourcepos=\"9:1-9:212\">Que vous souhaitiez accro\u00eetre votre notori\u00e9t\u00e9, g\u00e9n\u00e9rer des prospects qualifi\u00e9s ou augmenter vos ventes, nous vous proposons des strat\u00e9gies AdWords sur mesure, adapt\u00e9es \u00e0 vos besoins sp\u00e9cifiques et \u00e0 votre budget.<\/p>\n<p data-sourcepos=\"11:1-11:40\"><strong>Un retour sur investissement optimal<\/strong><\/p>\n<p data-sourcepos=\"13:1-13:253\">Nous comprenons que vous attendez des r\u00e9sultats concrets de vos investissements publicitaires. C&rsquo;est pourquoi nous mettons tout en \u0153uvre pour optimiser vos campagnes, en ciblant pr\u00e9cis\u00e9ment votre audience et en diffusant vos annonces au moment opportun.<\/p>\n<p data-sourcepos=\"15:1-15:42\"><strong>Une gestion proactive de vos campagnes<\/strong><\/p>\n<p data-sourcepos=\"17:1-17:288\">Notre \u00e9quipe assure une veille constante de vos campagnes, en ajustant les param\u00e8tres et en optimisant les ench\u00e8res pour maximiser votre retour sur investissement. Vous b\u00e9n\u00e9ficiez ainsi d&rsquo;un suivi personnalis\u00e9 et de rapports transparents sur les performances de vos actions publicitaires.<\/p>\n<p data-sourcepos=\"19:1-19:88\"><strong>N&rsquo;attendez plus, contactez-nous d\u00e8s aujourd&rsquo;hui pour lancer votre campagne AdWords !<\/strong><\/p>\n<p data-sourcepos=\"19:1-19:88\">\n<p data-sourcepos=\"3:1-3:27\"><strong>1. Audit et Strat\u00e9gie :<\/strong><\/p>\n<ul data-sourcepos=\"5:1-10:0\">\n<li data-sourcepos=\"5:1-5:155\"><strong>Analyse de l&rsquo;existant :<\/strong> \u00c9valuation de vos campagnes Google Ads actuelles\u00a0 pour identifier les points forts et les axes d&rsquo;am\u00e9lioration.<\/li>\n<li data-sourcepos=\"6:1-6:196\"><strong>D\u00e9finition des objectifs :<\/strong> D\u00e9termination de vos objectifs marketing\u00a0 et des indicateurs cl\u00e9s de performance (KPI) \u00e0 suivre.<\/li>\n<li data-sourcepos=\"7:1-7:140\"><strong>\u00c9tude de la concurrence :<\/strong> Analyse des strat\u00e9gies publicitaires de vos concurrents pour identifier les opportunit\u00e9s et se diff\u00e9rencier.<\/li>\n<li data-sourcepos=\"8:1-8:192\"><strong>Recherche de mots cl\u00e9s :<\/strong> Identification des mots cl\u00e9s pertinents pour votre activit\u00e9 et votre public cible, en tenant compte du volume de recherche, de la concurrence et de votre budget.<\/li>\n<li data-sourcepos=\"9:1-10:0\"><strong>D\u00e9finition de la strat\u00e9gie :<\/strong> \u00c9laboration d&rsquo;une strat\u00e9gie de campagne personnalis\u00e9e, incluant le choix des types de campagnes<br \/>\n(Search, Display, Shopping, YouTube), le ciblage (d\u00e9mographique, g\u00e9ographique, centres d&rsquo;int\u00e9r\u00eat), le budget et le calendrier.<\/li>\n<\/ul>\n<p data-sourcepos=\"11:1-11:48\"><strong>2. Cr\u00e9ation et Configuration des Campagnes :<\/strong><\/p>\n<ul data-sourcepos=\"13:1-19:0\">\n<li data-sourcepos=\"13:1-13:114\"><strong>Cr\u00e9ation des comptes :<\/strong> Cr\u00e9ation et configuration des comptes Google Ads et Google Analytics.<\/li>\n<li data-sourcepos=\"14:1-14:186\"><strong>Mise en place des campagnes :<\/strong> Cr\u00e9ation et configuration des campagnes publicitaires en fonction de la strat\u00e9gie d\u00e9finie, en utilisant les diff\u00e9rents types de campagnes disponibles.<\/li>\n<li data-sourcepos=\"15:1-15:167\"><strong>R\u00e9daction des annonces :<\/strong> Cr\u00e9ation d&rsquo;annonces percutantes et optimis\u00e9es pour les moteurs de recherche et les utilisateurs, en respectant les r\u00e8gles de Google Ads.<\/li>\n<li data-sourcepos=\"16:1-16:197\"><strong>Choix des ench\u00e8res :<\/strong> S\u00e9lection du type d&rsquo;ench\u00e8res le plus adapt\u00e9 \u00e0 vos objectifs\u00a0 et d\u00e9finition des montants.<\/li>\n<li data-sourcepos=\"17:1-17:137\"><strong>Ciblage :<\/strong> Mise en place du ciblage\u00a0 pour atteindre votre public cible.<\/li>\n<li data-sourcepos=\"18:1-19:0\"><strong>Param\u00e9trage du suivi des conversions :<\/strong> Configuration du suivi des conversions pour mesurer l&rsquo;efficacit\u00e9 de vos campagnes et identifier les points \u00e0 am\u00e9liorer.<\/li>\n<\/ul>\n<p data-sourcepos=\"20:1-20:46\"><strong>3. Gestion et Optimisation des Campagnes :<\/strong><\/p>\n<ul data-sourcepos=\"22:1-27:0\">\n<li data-sourcepos=\"22:1-22:173\"><strong>Suivi des performances :<\/strong> Surveillance quotidienne des performances de vos campagnes .<\/li>\n<li data-sourcepos=\"23:1-23:134\"><strong>Optimisation des annonces :<\/strong> Test et am\u00e9lioration continue des annonces pour augmenter le taux de clics et le taux de conversion.<\/li>\n<li data-sourcepos=\"24:1-24:152\"><strong>Ajustement des ench\u00e8res :<\/strong> Modification des ench\u00e8res en fonction des performances et de la concurrence pour maximiser le retour sur investissement.<\/li>\n<li data-sourcepos=\"25:1-25:104\"><strong>Optimisation du ciblage :<\/strong> Ajustement du ciblage pour atteindre les audiences les plus pertinentes.<\/li>\n<li data-sourcepos=\"26:1-27:0\"><strong>Rapports personnalis\u00e9s :<\/strong> Envoi de rapports r\u00e9guliers sur les performances de vos campagnes, avec des analyses et des recommandations.<\/li>\n<\/ul>\n<p data-sourcepos=\"28:1-28:33\"><strong>4. Services Compl\u00e9mentaires :<\/strong><\/p>\n<ul data-sourcepos=\"30:1-34:0\">\n<li data-sourcepos=\"30:1-30:129\"><strong>Remarketing :<\/strong> Mise en place de campagnes de remarketing pour cibler les visiteurs de votre site web qui n&rsquo;ont pas converti.<\/li>\n<li data-sourcepos=\"31:1-31:126\"><strong>Publicit\u00e9 sur YouTube :<\/strong> Cr\u00e9ation et gestion de campagnes publicitaires sur YouTube pour toucher une audience plus large.<\/li>\n<li data-sourcepos=\"32:1-32:157\"><strong>Publicit\u00e9 sur les r\u00e9seaux sociaux :<\/strong> Int\u00e9gration de vos campagnes Google Ads avec vos campagnes sur les r\u00e9seaux sociaux (Facebook, Instagram, LinkedIn).<\/li>\n<li data-sourcepos=\"33:1-34:0\"><strong>Formation :<\/strong> Formation de vos \u00e9quipes \u00e0 la gestion des campagnes Google Ads.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>NOS 3 FORFAIS DISPONIBLE:<\/strong><\/p>\n<ul>\n<li data-sourcepos=\"37:1-37:134\"><strong>Forfait \u00ab\u00a0Starter\u00a0\u00bb :<\/strong> Cr\u00e9ation et configuration de 2 campagnes, r\u00e9daction des annonces, suivi des performances, rapports mensuels.<\/li>\n<li data-sourcepos=\"38:1-38:167\"><strong>Forfait \u00ab\u00a0Growth\u00a0\u00bb :<\/strong> Cr\u00e9ation et configuration de 4 campagnes, r\u00e9daction des annonces, suivi et optimisation des performances, rapports hebdomadaires, remarketing.<\/li>\n<li data-sourcepos=\"39:1-40:0\"><strong>Forfait \u00ab\u00a0Premium\u00a0\u00bb :<\/strong> Cr\u00e9ation et configuration de campagnes illimit\u00e9es, r\u00e9daction des annonces, suivi et optimisation avanc\u00e9s, rapports personnalis\u00e9s, remarketing, publicit\u00e9 sur YouTube, formation.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La publicit\u00e9 sur Google est la solution la plus efficace pour g\u00e9n\u00e9rer des ventes ou des contacts depuis votre site web&#8230;<br \/>\nLorsque c&rsquo;est bien fait !<\/p>\n","protected":false},"featured_media":3053,"comment_status":"open","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":{"0":"post-2992","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-web-services","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"taxable","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.mc2020.net\/shop\/wp-content\/uploads\/2025\/01\/ADS8FOOFLE.jpg",750,750,false],"thumbnail":["https:\/\/www.mc2020.net\/shop\/wp-content\/uploads\/2025\/01\/ADS8FOOFLE-150x150.jpg",150,150,true],"medium":["https:\/\/www.mc2020.net\/shop\/wp-content\/uploads\/2025\/01\/ADS8FOOFLE-300x300.jpg",300,300,true],"medium_large":["https:\/\/www.mc2020.net\/shop\/wp-content\/uploads\/2025\/01\/ADS8FOOFLE.jpg",750,750,false],"large":["https:\/\/www.mc2020.net\/shop\/wp-content\/uploads\/2025\/01\/ADS8FOOFLE.jpg",750,750,false],"1536x1536":["https:\/\/www.mc2020.net\/shop\/wp-content\/uploads\/2025\/01\/ADS8FOOFLE.jpg",750,750,false],"2048x2048":["https:\/\/www.mc2020.net\/shop\/wp-content\/uploads\/2025\/01\/ADS8FOOFLE.jpg",750,750,false],"woocommerce_thumbnail":["https:\/\/www.mc2020.net\/shop\/wp-content\/uploads\/2025\/01\/ADS8FOOFLE-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/www.mc2020.net\/shop\/wp-content\/uploads\/2025\/01\/ADS8FOOFLE-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/www.mc2020.net\/shop\/wp-content\/uploads\/2025\/01\/ADS8FOOFLE-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"kawtar Marjoub","author_link":"https:\/\/www.mc2020.net\/shop\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"La publicit\u00e9 sur Google est la solution la plus efficace pour g\u00e9n\u00e9rer des ventes ou des contacts depuis votre site web... Lorsque c'est bien fait !","_links":{"self":[{"href":"https:\/\/www.mc2020.net\/shop\/wp-json\/wp\/v2\/product\/2992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mc2020.net\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.mc2020.net\/shop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mc2020.net\/shop\/wp-json\/wp\/v2\/comments?post=2992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mc2020.net\/shop\/wp-json\/wp\/v2\/media\/3053"}],"wp:attachment":[{"href":"https:\/\/www.mc2020.net\/shop\/wp-json\/wp\/v2\/media?parent=2992"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.mc2020.net\/shop\/wp-json\/wp\/v2\/product_brand?post=2992"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.mc2020.net\/shop\/wp-json\/wp\/v2\/product_cat?post=2992"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.mc2020.net\/shop\/wp-json\/wp\/v2\/product_tag?post=2992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}